PARIS — Catching the rising wave of natural beauty and personal care, L’Oréal said it made an offer to Rivadis Group to acquire Société des Thermes de Saint-Gervais-les-Bains and the license to use the Saint-Gervais Mont-Blanc beauty brand.
The France-based, family-owned Rivadis Group has given the exclusive negotiation right to L’Oréal.
Terms of the pending deal were not disclosed.
Saint-Gervais Mont-Blanc face and body products are formulated with thermal spring water from Mont Blanc and natural Alpine plant extracts, which generally come from organic farming.
A unique ecosystem protects the pure water coming from Mont Blanc, whose soothing and beneficial qualities have been recognized for more than 200 years.
The Saint-Gervais Mont-Blanc product collection is comprised of six lines, including one for sun care. Formulas do not include parabens or phenoxyethanol.
The Saint-Gervais’ thermal spa, which is located in the Haute-Savoie department in France’s Rhône-Alpes region, was founded in 1807 and is among Europe’s most important thermal spa resorts, according to L’Oréal. It includes a two-and-a-half to three-hour indoor and outdoor water circuit, based on the Mont Blanc thermal spring water’s virtues and involving three stages.
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The acquisition is expected to be complete in the next few months, following the approval by Saint-Gervais-les-Bains’ municipality and consultation with employees of the Rivadis Group.
Natural and organic products — especially those emphasizing botanical ingredients — have been identified as one of the fastest-growing segments of beauty by Euromonitor International, as reported. The natural beauty and personal-care market was $36 billion at the manufacturers’ sales level for 2015, up 10 percent over the prior year, according to Kline & Co.
L’Oréal already owns two beauty brands whose formulas are based on thermal spring waters — Vichy and La Roche-Posay.
The world’s largest beauty company has been acquisitive of late. In late June it signed an agreement to acquire Atelier Cologne, the niche perfumery brand founded in 2009 by Sylvie Ganter and Christophe Cervasel.