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L’Oréal, Unilever, Lauder Top WWD Beauty Inc’s Top 100 Ranking

The ranking's top 10 manufacturers include both veterans of the list and a newcomer to the upper echelon.

The WWD Beauty Inc Top 100 ranks the world’s largest beauty manufacturers. Firms are arranged by their beauty sales for the 2020 calendar year. For those companies whose fiscal year did not run from Jan. 1 to Dec. 31, 2020, estimates were calculated. All sales figures were either obtained from the companies or generated with the help of industry sources, indicated by (EST.) in the ranking.

For this list, “beauty” includes fragrance, makeup, skin care, body care, sun care, hair care, deodorant, plus cellulite and shaving products. It does not take into account bar soaps, razors, toothpastes, food and diet foods, medicines, vitamins or detergents. The revenues only include sales of beauty products each firm manufactures and do not include business from private-label lines or products distributed for other companies. Information in the main brands section reflects each company’s holdings in 2020.

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Year-on-year percentage changes are in reported terms, not on a like-for-like or constant-currency basis. Non-U.S.-based firms’ sales are converted into dollars, according to the 2020 average yearly exchange rate.*

*CURRENCY CONVERSIONS: Sales figures in non-U.S. currencies were converted to the dollar using the following 2020 average exchange rates from €1=$1.141417; ¥1=$0.009369; £1=$1.283361; 1 KRW=$0.000848; 1 ruble=$0.013894; R1=$0.195787; CNY1=$0.144955; 1 rupee=$0.013508; SFR1=$1.066131; HK1=$0.128924; C1=$0.746203.

1. L’Oréal, Clichy, France.

2020 Beauty Sales: 
$31.95 billion, €27.99 billion
-6.3% VS. 2019

Main Brands: Consumer Products: L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Stylenanda, Essie, Dark & Lovely, Mixa, Magic. L’Oréal Luxe: Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Biotherm, Urban Decay, Shu Uemura, It Cosmetics, Helena Rubinstein, Ralph Lauren, Viktor & Rolf, Diesel, Atelier Cologne, Valentino, Mugler, Azzaro, Prada. Professional Products: L’Oréal Professionnel, Redken, Kérastase, Matrix, Pureology. Active Cosmetics: La Roche-Posay, Vichy, SkinCeuticals, CeraVe.

2. Unilever, London, U.K.

2020 Beauty Sales:
$22.17 billion (EST.) €19.42 billion (EST.)
-3.4% VS. 2019 (EST.)

Main Brands: Beauty & Personal Care: AHC, Axe/Lynx, Clear, Dollar Shave Club, Dove, Dove Men+Care, Lifebuoy, Love Beauty and Planet, Lux, Nexxus, Pond’s, Rexona/ Sure/Degree, Schmidt’s Naturals, Shea Moisture, Simple, Skinsei, St. Ives, Suave, Sunsilk/Seda/ Sedal, TIGI, TRESemmé, Vaseline, The Right to Shower. Unilever Prestige: Dermalogica, Garancia, Hourglass, Kate Somerville, Living Proof, Murad, Ren Clean Skincare, Tatcha.

3. The Estée Lauder Cos. Inc., New York, U.S.

2020 Beauty Sales:
$14.2 billion (EST.)
–11% VS. 2019 (EST.)

Main Brands: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Kiton, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Darphin, Michael Kors, Tom Ford Beauty, Smashbox, Ermenegildo Zegna, Aerin, Tory Burch, Rodin Olio Lusso, Le Labo, Editions de Parfums Frédéric Malle, Glamglow, Kilian Paris, Becca, Too Faced, Dr Jart+, Do the Right Thing.

4. Procter & Gamble, Cincinatti, U.S.

2020 Beauty Sales:
$14 billion (EST.)
+0.7 VS. 2019 (EST.)

Main Brands: Aussie, Hair Food, Head & Shoulders, Herbal Essences, Pantene, Rejoice, VS, Walker & Co. (hair care). First Aid Beauty, SK-II, Snowberry (skin care). Olay (skin and body care). Old Spice (hair and body care, deodorant). Gillette (body care, deodorant). The Art of Shaving, Ivory, Safeguard (body care). Native, Secret (deodorant).

5. Shiseido, Tokyo

2020 Beauty Sales:
$8.39 billion (EST.)
¥895 billion (EST.)
-18.4% VS. 2019 (EST.)

Main Brands: Shiseido, Clé de Peau Beauté, BareMinerals, Nars, Laura Mercier, Benefique, Ipsa, Shiseido Professional, Elixir, Maquillage, Anessa, Za, Aupres, Urara, Pure & Mild, Tsubaki, Sea Breeze, Senka, Ettusais, Drunk Elephant. Fragrance: Dolce & Gabbana, Issey Miyake, Narciso Rodriguez, Zadig & Voltaire, Serge Lutens, Tory Burch.

6. L Brands, Colombus, Ohio

2020 Beauty Sales:
$7.24 billion (EST.)
+11.3% VS. 2019 (EST.)

MAIN BRANDS: Bath & Body Works: Signature Collection (fragrance, body care), Aromatherapy, Water, CocoShea, Bath Fizzies, Face Masks (body care). Men’s Collection (fragrance, body care). Hand Soaps, Hand Cream (hand care). Victoria’s Secret: Victoria’s Secret Bombshell, Victoria’s Secret Bombshell Seduction, Victoria’s Secret Love, Victoria’s Secret Heavenly, Victoria’s Secret Very Sexy, Victoria’s Secret Tease, Victoria’s Secret Eau So Sexy, Victoria’s Secret Crush, Victoria’s Secret Very Sexy for Him, Victoria’s Secret Very Sexy for Him Platinum, Victoria’s Secret The Mist Collection (fragrance mists and lotion), Victoria’s Secret Velvet Matte Lip Collection, Victoria’s Secret Total Shine Addict Gloss Collection, Victoria’s Secret Get Gloss Collection, Victoria’s Secret Angel Edit (makeup).

7. Natura & Co., São Paulo, Brazil

2020 Beauty Sales:
$7.23 billion
R36.92 billion
+155.6% VS. 2019

MAIN BRANDS: Natura: Alma, Amó, Essencial, Esta Flor, Biografia, Humor, Ilía (fragrance and body care). Kaiak, Kriska, Luna, #urbano (fragrance). Chronos (skin care). Tododia (skin care, deodorant). Sou (skin, bath and hair care). Ekos (fragrance; hair, skin and body care). Una, Faces (makeup, fragrance, skin care). Aquarela (makeup). Lumina, Plant (hair care). Sève, Erva Doce (body care). Natura Homem (men’s fragrance, skin and hair care). Mamãe e Bebê (mother and baby body and hair care, fragrance). Naturé (children’s skin, body and hair care). Fotoequilibrio (sun care). Águas (fragrance). Aesop (skin, body and hair care, fragrance). The Body Shop. Avon (outside North America).

8. Beiersdorf, Hamburg, Germany

2020 Beauty Sales:
$6.28 billion (EST.)
€5.50 billion (EST.)
-9.2% VS. 2019 (EST.)

Main Brands: Nivea, Eucerin, La Prairie, Labello, 8×4, Hidrofugal, Florena, Atrix, Aquaphor, Maestro, Coppertone.

9. LVMH Moët Hennessy Louis Vuitton, Paris, France

2020 Beauty Sales:
$5.99 BILLION (EST.)
€5.25 BILLION (EST.)
-23.2% VS. 2019 (EST.)

Main Brands: Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Fendi, Acqua di Parma, Perfumes Loewe, Benefit Cosmetics, Make Up For Ever, Fresh. Maison Francis Kurkdjian (majority stake). Kendo brands: Bite Beauty, KVD Vegan Beauty, Marc Jacobs Beauty, Ole Henriksen, Fenty Beauty by Rihanna. Bulgari. Louis Vuitton. Sephora.

10. Chanel Ltd., London

2020 Beauty Sales:
$5.30 billion (EST.)
€4.64 billion (EST.)

-22% VS. 2019 (EST.)

Main Brands: Chanel No.5, Gabrielle Chanel, Allure, Allure Sensuelle, Coco, Coco Mademoiselle, Coco Noir, Chance, Chance Eau Fraîche, Chance Eau Tendre, Chance Eau Vive, No.19, Cristalle, Allure Homme, Allure Homme Sport, Allure Homme Edition Blanche, Bleu de Chanel, Pour Monsieur, Antaeus, Egoiste, Platinum Egoiste, Les Exclusifs, Les Eaux de Chanel (fragrance). Sublimage, Blue Serum, Le Lift, Hydra Beauty, CC Cream, Le Blanc (skin care). Rouge Allure, Rouge Coco, Le Vernis, Inimitable, Le Volume, Dimensions, Les 4 Ombres, Ombre Première, Les Beiges, Vitalumière, Ultra Le Teint, Le Blanc, Le Teint Ultra, Sublimage, Joues Contrastes (makeup).


For more from, see:

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