The heavyweights are dancing over L’Oréal USA, with a series of three high-power promotions following the departure of a long-serving executive.
David Greenberg has been appointed group president of the Professional Products Division North America. Greenberg was most recently the president of Maybelline, Garnier and Essie Cosmetics. He assumes the role following the retirement of Pat Parenty, who served as president of Professional Products Division U.S.
Ikdeep Singh, who only five months ago was named to succeed former L’Oréal Paris U.S. president Karen Fondu upon her retirement, is now brand president of Maybelline, Garnier and Essie within the consumer products division.
Tim Coolican has been named brand president of L’Oréal Paris. Coolican had been the deputy general manager for L’Oréal Paris USA.
Greenberg will be in charge of the professional products division’s U.S. and Canada Operations and SalonCentric, the company’s wholesale salon and beauty supply distributor arm with more than 575 locations in 48 states. Falling under his domain are professional brands including Redken, Matrix, Decleor, Carita and Kerastase. The division is viewed as one with tremendous opportunity, fueled by rapid growth of Redken and innovations such as the recently introduced Kérastase Hair Coach Powered by Withings, a “smart brush.”
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As president of Maybelline-Garnier, a title he assumed in 2008, retailers credit Greenberg with putting a jolt in sales, especially with key products in the eye category and forward thinking digital initiatives. He joined L’Oréal in 1993 and is familiar with the professional business having served as worldwide general manager of Matrix. He was also the general manager of the consumer product division within L’Oréal Mexico.
Parenty had been president of the professional products division in the U.S. since 2010. He is associated with transforming the business model through the strategic creation and implementation of SalonCentric. Under his leadership, the division experienced sales growth, optimized new distribution channels to enhance consumer connectivity and created an inclusive culture that attracted salon professionals.
Singh makes the quick transition to Maybelline, Garnier and Essie with the Consumer Products Division. Ikdeep, has been president of L’Oréal Canada’s consumer products division. Before joining L’Oréal, Ikdeep was with Procter & Gamble, working in commercial and marketing roles, including for P&G’s hair-care brands.
Tim Coolican assumed the title of brand president L’Oréal Paris. Coolican joined L’Oréal in 2004 and has held various positions across brands and locations, including Canada, the U.S., Singapore, France and the U.K. Coolican joined L’Oréal USA as Deputy General Manager for L’Oréal Paris in 2015 and has been guiding the transformation and modernization of the brand, focusing specifically on connectivity with consumers and digital innovation. Previously, while working for L’Oréal in the U.K., he launched Garnier Ultimate Blends, the first international version of the Ultra Doux brand, and led Maybelline New York to becoming the fastest growing mass makeup brand in the market.
Also, L’Oréal announced that after 30 years with L’Oréal USA, Sarah Hibberson will depart from her role as senior vice president of Human Resources. Stephane Charbonnier has been promoted to senior vice president of human resources and chief human resources officer L’Oréal USA. He joined the company in 2013. Under his leadership, his team supported digital transformation efforts through the redesign of the marketing and integrated marketing communications teams and the successful integration of NYX and the Multicultural Beauty Division, which includes brands such as Carol’s Daughter and Softsheen-Carson.