Engraving at the YSL pop-up shop.

L’Oréal USA is breaking out YSL Beauté, Giorgio Armani Beauty and Designer Fragrances into their own business units within the company’s Luxe group, and has appointed new heads to each business.

“To ensure that we continue to propel the growth of Giorgio Armani Beauty, YSL Beauté, Ralph Lauren Fragrances, Viktor & Rolf and Maison Margiela fragrances as well as the recent additions of Atelier Cologne and Valentino Beauty, we are restructuring the group of teams to focus on their individual brands, simplify our organization and grow our brands,” said L’Oréal Luxe president Xavier Vey in a statement.

Following the restructuring, International Designer Collections, which had housed the businesses, is no longer a business unit.

Doreen Arbel has been promoted to general manager of YSL Beauté in the U.S.; Ikdeep Singh has been appointed president of Giorgio Armani Beauty, and Ed Fox has been promoted to general manager of Designer Fragrances. They all report to Vey.

The appointments come shortly after Alexandre Choueiri, who was president of IDC, was promoted to be global president of Ralph Lauren Fragrances.

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Doreen Arbel 

Arbel was most recently the senior vide president of marketing for Lancôme, where she worked to modernize the brand expression and grow the brand’s skin-care, makeup and fragrance pillars. She has been with L’Oréal for 18 years in the U.S. and France working in the consumer products and Luxe divisions. Most recently, she was vice president of marketing for Giorgio Armani Beauty.

Ikdeep Singh 

Singh, who joined L’Oréal in 2014, was most recently president of Maybelline, Garnier and Essie in the U.S. There, he focused on omnichannel strategies and drove profitability. Before that, he was president of L’Oréal Canada’s consumer products division.

Ed Fox 

Fox has been promoted to general manager of Designer Fragrances, a new L’Oréal unit that includes Ralph Lauren Fragrances, Valentino, Atelier Cologne, Maison Margiela, Viktor & Rolf, Proenza Schouler, Diesel, Cacharel and Drakkar. Fox has been with L’Oréal for 25 years and was most recently senior vice president of sales for International Designer Collections, which is what the unit that formerly held Armani, YSL, Ralph Lauren and other brands was called before. Fox had been with that segment since it was started, and helped create a collaborative culture and bring strategic vision into the business.

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