L’Oréal is bringing augmented reality technology into the mainstream with a partnership between ModiFace and Facebook.
The beauty behemoth has inked what it calls a “long-term” partnership with the social media giant, in which ModiFace will power augmented reality experiences featuring makeup brands across the L’Oréal portfolio, designed to live on Facebook’s platform. The first — a try-on experience for NYX Professional Makeup Slip Tease Full Color Lip Lacquer — will make its debut on Facebook’s mobile app in late August.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit