By  on August 9, 2018

L’Oréal is bringing augmented reality technology into the mainstream with a partnership between ModiFace and Facebook.

The beauty behemoth has inked what it calls a “long-term” partnership with the social media giant, in which ModiFace will power augmented reality experiences featuring makeup brands across the L’Oréal portfolio, designed to live on Facebook’s platform. The first — a try-on experience for NYX Professional Makeup Slip Tease Full Color Lip Lacquer — will make its debut on Facebook’s mobile app in late August.

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