Lush is bringing awareness to transgender rights.
Launching today, Lush is embarking on its #TransRightsAreHumanRights campaign, a 14-day initiative that brings awareness to the discrimination and dangers that transgender people face.
The campaign will be visible across digital platforms and in 250 stores nationwide and in Canada, where the stores’ colorful displays will be replaced with those featuring quotes from transgender employees that show some of the difficulties they face on a daily basis.
“This campaign comes at a time when the rights of those in the transgender community in the U.S. are being attacked,” said Carleen Pickard, ethical campaigns specialist at Lush. “As an inclusive employer, which champions equality, we simply can’t stand by knowing our coworkers fear for their lives, should they choose to live their true selves in public.”
In partnership with the National Center for Transgender Equality and the Canadian Centre for Gender and Sexual Diversity, the campaign will include statistics on the abuse, discrimination and disadvantages that transgender people face.
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To support transgender causes, Lush is selling a limited-edition Inner Truth Bath Melt for $5.95 and donating all proceeds to its partnering charities. Lush’s goal is to raise at least $450,000 for these organizations.
In-store, Lush will also provide “How to Be a Better Ally” pocket manuals that aim to educate consumers on transgender causes.
“We seek to bring visibility to the hurdles the transgender community faces on a day-to-day basis,” Pickard continued. “Feeling unsafe walking down the street alone and struggling to find employment are issues that people within the transgender community face every single day. In order for us to achieve equality, we must first educate non-transgender people on the discrimination transgender people face.”