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MAC Joins Paris in Fight Against HIV, AIDS

The cosmetics brand is backing the city’s program to eradicate HIV infection in the French capital.

PARIS — MAC Cosmetics and the city of Paris have joined forces in their fight against HIV and AIDS.

The Estée Lauder Cos. Inc.-owned brand said Monday it will contribute up to $500,000 to back the drive to eradicate HIV infection in the French capital starting from 2030. The campaign, which is called #FaisonsLamour (or Make Love), has as its objective to raise awareness about prevention and the ways to treat HIV.

The news was revealed on Monday during the opening of the International AIDS Society 2017 conference in Paris, which was attended by the city’s mayor, Anne Hidalgo, and Nancy Mahon, vice president of MAC Cosmetics and global executive director of the MAC AIDS Fund.

The campaign involves six Parisian men and women, and presents their method of treating HIV and of prevention. More than 650 posters have been put up in Paris, and there’s also a digital component involved,

Since its founding in 1994, through the sale of Viva Glam lipsticks, MAC has raised more than $460 million, which was given to associations worldwide focused on ending the epidemic of HIV and AIDS. Over the past decade, MAC AIDS Fund has granted more than $9 million to French associations involved in the cause.

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Throughout July, a series of events organized in Paris were linked to the mayor’s office’s plan for 2030.