CARNABY COLORS: MAC Cosmetics has opened its largest Pro flagship store worldwide — and its first in Britain — on Carnaby Street in London.
Spanning 7,500 square feet over three floors, the store sells the full MAC Pro product line of more than 250 stockkeeping units, in addition to more than 2,000 sku’s of mainline products. The basement houses a Pro-artist-only training space.
Previously, Britain’s professional makeup artists could only buy a selection of the Pro product line at a handful of stores in London or shop the full collection online.
The store also houses two private rooms for group bookings or makeup services, a library of inspirational books and periodicals and an event space on the first floor for master classes and events.
James Gager, senior vice president and group creative director at MAC Cosmetics, likened the Carnaby Street store to the MAC Pro store on 22nd Street in New York.
“We’d like to develop a kind of cultural center for our community. I think to have a place where they can come and feel like we’re supporting them is a great, great project,” he said, adding that the space will also be used for book launches and other projects with MAC professionals.
He said the store would send out a calendar of upcoming events to clients, “kind of like a film series, so you can decide which ones you want to attend.”
To celebrate the opening of the store earlier this month, MAC hosted an event for 150 industry members, including make-up artists, designers, and representatives from the British Academy of Film and Television Arts (BAFTA) and the English National Opera, at which the drag troupe Denim performed.
The brand also staged a takeover of Carnaby Street for consumers, with a Brazilian-inspired street carnival designed in collaboration with visual artist Eli Sudbrack’s Assume Vivid Astro Focus’ art collective. The event featured extravagantly costumed models, high-energy performers and brightly colored installations.