By  on December 4, 2018

Macy’s is homing in on its customers.

“The customer has more choice than ever,” said Macy’s Inc. chairman and chief executive officer Jeff Gennette. “Brands and retailers are on notice about how we’re going to have a customer-centric strategy versus a brand-centric strategy and that is where Macy’s has been mining for the last couple of years.”

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