By  on August 15, 2018

As more retailers look for exclusivity and fatter bottom lines with private label brands, Maesa U.S. has named Kattie Roh as vice president of sales for mass, drug and beauty retailers. Roh brings to Maesa more than eight years of sales and business development experience, most notably with powerhouse brand NYX Professional Makeup.

She previously served as a member of the management team at NYX that served from the incubation of the brand through to the L’Oreal acquisition. She aided in the development of the NYX brand and was instrumental in the expansion of NYX into Target, Ulta Beauty and several other large retailers.

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