By  on July 23, 2018

Has the great makeup boom gone bust?

Not so long ago, the color cosmetics category was hotter than a corner booth at Frenchette. Throughout 2016, The NPD Group was reporting prestige channel year-over-year double-digit sales gains in the midteens, with certain segments, like brows and lips, growing even faster, at 37 and 21 percent, respectively, during the third quarter alone. Driven by the social media revolution and an influx of influencers, instruction and, of course, Instagram, makeup sales looked unstoppable.

To continue reading this article...

load comments
blog comments powered by Disqus