By  on January 24, 2019

The latest beauty brand-YouTuber pairing is more than just a product collaboration.

Today, Marc Jacobs Beauty revealed 24-year-old YouTuber Nikkie de Jager, aka NikkieTutorials, as its first global artistry adviser. In the newly created role, de Jager will be involved in the brand’s product development process and will be tasked with expanding its content and artistry.

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