Marc Rey

Marc Rey is taking on a new role at Shiseido.

Rey, president and chief executive officer of Shiseido Americas, has been appointed chief growth officer. In this newly established role, which starts Jan. 1, Rey will develop a business model to help the Shiseido Group continue on the path of global growth.

Rey will also oversee Shiseido’s new Technology Acceleration Hub. Located in Cambridge, Mass., the hub is dedicated to creating business models for consumer engagement, experience and value. Jim Mainard, previously executive vice president of digital strategy and new business development at DreamWorks Animation, will take on the role of president of the Technology Acceleration Hub on Nov. 12.

“We’re looking to project Shiseido into the future and make sure that we build a competitive advantage with the emergence of new technologies,” said Rey. “The idea is to make sure that we manage to increase consumer intimacy and consumer engagement. We will leverage the two technologies we already have, which are MatchCo. personalization and Giaran, and see how we can again turn that to our advantage.”

Shiseido is also announcing the establishment of a global mergers and acquisitions function. Ron Gee, chief financial officer of Shiseido Americas, will lead the global M&A team across all geographies and categories, including emerging technology.

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“Shiseido Group has been very active in the recent years of M&A,” said Rey. “It’s important that we have a coordinated approach in terms of M&A, and the fact we’re going to be concentrated here with a dedicated team in New York City working with Tokyo is very exciting.”

As chief growth officer, Rey will oversee global M&A. He will continue his duties as ceo of Shiseido Americas and as brand holder of BareMinerals, Nars and Laura Mercier. He will continue to oversee Shiseido’s Centers of Excellence for Makeup and Digital.

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