Margaret Dabbs is topping off her namesake line of foot-and-hand-care products with the U.S. launch of her nail polish range.
The Margaret Dabbs London Treatment-Enriched nail polish collection, which includes 33 colors, a top coat and base coat, will launch this month on margaretdabbsusa.com. Netaporter.com is picking up 10 shades and the spa at the Mandarin Oriental in Miami will also carry a selection of the polishes, which initially launched in the U.K. in June, as well.
The polishes come in a slew of trend-driven shades and true to the brand’s treatment-oriented philosophy, the formula is enriched with fortifying Vitamin E and rose botanical extract, said to prevent infection. The rose extract also imparts a natural fragrance. Each shade retails here for $22.
“It very much follows our ethos of fabulous hands and feet,” said Dabbs of the polish collection. “Everything we do at Margaret Dabbs London is about health and well-being.”
Lisa Williams, a principal of the brand’s U.S. distributor, IntelliGroup, told WWD that the U.S. strategy for Margaret Dabbs is to start off small, targeting luxury boutique retailers and spas.
You May Also Like
“Margaret built the business with her clinics in London with limited retail partners, and we believe [the brand] is all about the product — it looks great, smells great and performs,” said Williams. “We need to get through to customers with someone who can talk about the brand.”
Future retail outlets for the polishes are in the works for later this year, though Williams could not reveal specifics as deals have not yet been signed.
Margaret Dabbs London launched in the U.S. earlier this year on netaporter.com and in a range of small boutiques such as Smith & Brit, Joanna Czech, New Beauty Wellness and The Vintage Club. The product line is focused on upscale-hand-and-foot-care formulated by Dabbs, a well-known podiatrist in London who operates a series of foot clinics across the pond — the first opened in 1998 — where she is known for her “medical pedicures,” which focused on foot health. Her products, which are based in emu oil and range from the popular Foot Hygiene Cream to the new Foot Cleansing Wipes, target foot and nail health and antiaging. A hand-care line followed last year, complete with an antiaging serum and a finishing spray that protects hands from environmental aggressors.
Williams noted that as consumers become more interested in wellness, there has been a “renewed interest” in protecting hands and feet.