By  on November 19, 2019

MCM will soon have a new fragrance, thanks to a licensing deal with Inter Parfums Inc.

Inter Parfums has signed a 10-year worldwide licensing agreement with MCM. In an interview with WWD, Jean Madar, chairman and chief executive officer of Inter Parfums, revealed plans to “reinvent” the fragrance category via the MCM partnership, the first launch of which is slated to be in stores in 2021.

To continue reading this article...