MELBOURNE, Australia — There was no Beyoncé at Meccaland but the crowds, screams and dancing might have suggested otherwise.
Put together by Mecca, the leading premium cosmetics retailer in Australia, the three-day festival — an Instagram-fest come to life — was the first consumer beauty event of its kind in Australia. Gathering 25 cosmetic brands and beauty influencers like Heidi Hamoud, Sammy Robinson and Shannon Harris, the festival had snapshot-ready sets at every turn. Stila put together a confetti-filled inflatable igloo; MAC had a Dance Dance Revolution station; YSL a tattoo parlor, and more.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion