By  on January 15, 2019

Men’s grooming options are multiplying.

The U.S. men’s prestige skin-care market is worth $122.4 million annually as of November 2018, according to data from The NPD Group. That figure pales in comparison to the women’s market, but its growth — up 9 percent from the year prior — is telling. Men, it seems, are more open than ever to prestige skin care, and brands are ready to serve.

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