LONDON — A beauty app called Metix, which allows viewers to identify — and buy — their favorite celebrity looks from multiple retailers all at once, is set to launch on Nov. 22.
Siblings Jamie and Jenna Harris developed the app during their second year at New College of the Humanities in London, where they studied economics and English, respectively. Harris was seeking to replicate celebrity looks and found she could not find a means to do it.
While the partners did not disclose investment figures, they said they have received a sizable sum from names including Laurence Franklin, a former executive vice president of Unilever Cosmetics.
“Metix was formed to help fellow beauty enthusiasts to finally identify and buy their favorite celebrity looks instantly,” said Jenna Harris. “I’m all about convenience, so it was really important for me to make Metix as easy as possible. My favorite element of Metix is our one-basket feature that allows lots of products to be purchased from different stores in a single transaction, allowing for the next generation of seamless online shopping.”
The company has teamed with Boots, Harvey Nichols, Superdrug and John Lewis and has tapped a number of beauty influencers. Shoppers can follow their favorite beauty influencer and watch their YouTube videos as well as purchase products directly, which will be fulfilled by the respective online stores. The app also offers a rewards scheme that allows shoppers to earn points through product purchases, sharing purchase information with friends or following an influencer.
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“The app revolutionizes how users browse and buy beauty online by unveiling celebrities’ best-kept beauty secrets, with products you can buy in seconds. Users can shop directly from a celebrity’s own images and videos, and replicate looks, wherever they are. Metix brings together formerly splintered beauty content, as users can shop directly from YouTube tutorials, all within the app. Metix strips it back to what celebrities, bloggers and makeup artists are actually using and recommending, proving the user with a more natural and organic shopping experience,” she added.
“As much as Metix is about celebrities, it’s also about peer-to-peer authenticity. I’ve always suffered from body-confidence issues and insecurities. During my teenage years, I came to the realization that makeup is ‘one size fits all’ and allows people from all backgrounds and shapes to experiment and be empowered. At Metix, we believe that #ConfidenceIsBeauty and that the app provides users with a dedicated and supportive community.”