By  on January 18, 2018

Murad is upping its focus on digital under new chief executive officer Michelle Shigemasa.

Shigemasa, who had been with the Estée Lauder Cos. for close to two decades, took the helm of the prestige skin-care brand in late 2017. Most recently, Shigemasa was with Smashbox, where she held a variety of roles including senior vice president and general manager for North America, most recently. Before that she was with Bobbi Brown, and before that she was a buyer at Nordstrom.

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