By  on January 14, 2019

Milk Makeup, the brainchild of New York-based creative agency Milk Studios, is launching in the U.K. online and in-store. The beauty brand will arrive with its full product range of 86 stockkeeping units that will launch exclusively online with beauty e-tailer Cultbeauty.com on Jan. 28.

The brand will also host a dedicated pop-up in Covent Garden 48 hours prior to the launch so that U.K. customers “can touch, play and buy Milk Makeup in person for their first time,” according to Mazdack Rassi, cofounder and chief executive officer of Milk Makeup.

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