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Mining France, Germany and Italy’s Beauty Businesses

WWD went behind the scenes to find what makes them tick.

So close — yet so far apart. That’s how European countries’ individual beauty scenes can be best described today.

Industry executives are all grappling with the ideal way to handle the impact of some macro-trends sweeping the world, such as the rise of digital and Millennials, plus the quest for natural and sustainable products. Newness remains a buzzword everywhere, too.

Simultaneously, each nation has particular growth drivers and concerns. In France, for instance, beauty exports are booming, while domestic spend on the category is practically stagnant.

One country over in Germany, and the beauty bug has bitten the nation hard, with new products; players — including Sephora’s return — and approaches shaking things up. Meanwhile southward, online and monobrand stores are helping to reshape Italy’s business.

Here, WWD analyzes hat makes each countries’ fragrance and cosmetics industry tick.

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