By  on December 16, 2015

NEW YORK — Mizani, the professional division of L’Oréal catering to multicultural consumers, is tapping social media to help salons get a bigger share of the natural hair-care boom.

To support Mizani’s launch of True Textures, a salon-based line for curls, coils and waves, the company is launching meme technology. Created by Ivy Digital, the meme uses the hashtag #TrueTexturesPro as part of a multiplatform social media strategy. The launch includes a microsite and Periscope chats to educate salon professionals and consumers.

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