Beauty has been slower than many other categories to embrace the mobile mentality, according to Maya Mikhailov, cofounder and chief marketing officer of GPShopper.
“With the exception of Sephora, beauty has been a laggard in the mobile curve,” she said. That’s about to change, according to Mikhailov. Maximizing mobile is a component of three trends she identified that will impact beauty retailers in 2018:
Are you ready for Goop TV? According to sources, the lifestyle site founded by Gwyneth Paltrow has inked a deal with Netflix to create a new wellness-inspired show.
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“As long as [companies] are peopled by humans, there’s always that opportunity [for authenticity.] When that doesn’t happen, it’ll hurt your [brand],” he says. “We’re human beings. Human meaning flesh, being meaning spirit. As long as we have that, there is the opportunity for growth and elevation.” — Pharrell Williams, WWD Original.
The Paris men’s calendar just gained another heavy hitter: Celine will stage a show in January, mere months after creative director Hedi Slimane launched its men’s wear division during a coed show on Sept. 28. 📸: @thekateowen
Styled by @thealexbadia