ModelCo’s Blueprint to Serve How Consumers Shop for Beauty
Buoyed by success with a limited-edition collaboration with Karl Lagerfeld and Stella Maxwell, ModelCo founder Shelley Sullivan is dividing her company into two separate divisions. She is also doubling down in the bustling self-tanning business.
On the heels of her limited-edition collaboration with Karl Lagerfeld and Stella Maxwell, ModelCo founder Shelley Sullivan will be officially dividing her 17-year-old company into two sectors in early 2019. The move was designed to better reflect and cater to global consumer beauty shopping habits. She’s also venturing even deeper into the self-tanning category, one she helped pioneer. ModelCo, which is headquartered in Sydney, is among Australia’s fastest-growing beauty brands and received a big boost from Lagerfeld’s vote of confidence.
Launching now is ModelCo’s Tan Water, a hydrating liquid that can be spritzed over the face and body to achieve a subtle, buildable glow. Gradually, over the course of four hours, Tan Water produces a natural looking tan. It can also refresh and revive an existing glow with soothing ingredients like green tea extract, coconut water and Rose Bulgaria Flower Oil to hydrate and illuminate. According to NPD, sales of prestige self-tanners are growing at almost a 20 percent clip.
Ralph Lauren can add a new notch to his leather belt: Honorary Knighthood. A representative of Her Majesty Queen Elizabeth II will present the honor to the iconic American designer at a ceremony next year, reports @lisajlockwood . #wwdnews
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for customers, friends, family — and herself — for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews