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ModiFace Inks Deals With Laneige, Yves Rocher

The Laneige Beauty Mirror app has the ability to simulate any skin-care or makeup product from Laneige on the user’s live 3D video.

ModiFace, the Canadian provider of augmented reality technology for the beauty and medical aesthetic industries, has inked deals with two new companies — Laneige, the Asian prestige makeup brand, and global beauty brand Yves Rocher.

The Laneige Beauty Mirror augmented reality app has the ability to simulate any skin-care or makeup product from Laneige on the user’s live 3-D video. The app, which includes ModiFace’s latest augmented reality engine provides lifelike simulation of cosmetics, noted Parham Aarabi, Ph.D., chief executive officer of ModiFace.

The Yves Rocher app, noted Aarabi, is designed to allow users to upload a selfie and then virtually try on all Yves Rocher products, with an option to share their looks with friends and one to purchase the relevant products. The app is designed to be compatible with all web browsers and mobile devices.

“Younger consumers that Yves Rocher attracts with its makeup range are constantly connected to their smartphones, and more adaptable to new technologies,” said Patrycja Mothon, digital and e-commerce manager for Yves Rocher. “Thanks to the technology developed by ModiFace, this experience is possible with an easy and intuitive app, developed for all devices — desktops, tablets, smartphones, Android devices and iOs.”

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The Rocher app is rolling out across multiple Yves Rocher Eastern European sites including Poland, Czech, and Hungary, and the Laneige offering is bowing Asian markets.