By  on March 16, 2018

Shirley Chen has what she believes is marketers’ competitive ammunition to compete against e-commerce giants like Amazon. She founded Narrativ, an artificial intelligence-powered tech company in 2015 to make it easier for consumers to find what they want at the best price online. “Our humble mission here at Narrativ is to save the world from Amazon,” she explained. “We built a marketing engine that delivers superior ROI [return on investment] and customer acquisition than search.”

Product search has been the backbone of e-commerce growth and the major vehicles to attract customers. Today, paid search is a $40 billion business. However, Chen maintained, commerce content, an emerging category of editorial recommendations on publishers’ sites, is actually four times bigger.

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