By  on September 5, 2018

The Maybelline, Garnier and Essie brands have a new president in the U.S. market.

Nathalie Gerschtein, formerly of L’Oréal Thailand, has been tapped as president for the three brands, WWD has exclusively learned. She begins work at L’Oréal’s Hudson Yards U.S. headquarters on Sept. 5.

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