By  on December 2, 2019

The founder and chief executive officer of Native, the natural deodorant and personal-care company that Procter & Gamble paid $100 million for in 2017, is exiting the business.

Moiz Ali, who founded the business in 2015, is leaving as of Jan. 31. The decision is mutual, Ali and P&G said, and is meant to allow Ali to shift back into entrepreneur mode. In an internal e-mail, P&G said it “respects and supports” Ali’s departure.

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