By  on November 2, 2018

Natural is still proving to be a powerful force in beauty.

Consumer demand for natural beauty products is stronger than ever, and it is most prevalent in the skin-care category, where third-quarter sales were up 15 percent from 2017, according to The NPD Group. Natural brands accounted for 25 percent of skin-care sales, and natural brands comprise the fastest-growing segment in skin care, up 24 percent year-over-year.

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