By  on December 4, 2019

Naturopathica, once a hippie spa shack with a cult following in East Hampton, is becoming a full-fledged brand in the mainstream wellness market and its latest stop is Madison Avenue.

The brand has opened a third location of its signature health centers at 667 Madison Avenue. The space is home to Naturopathica’s wellness-oriented services, including its signature herbal remedy consultations, massage therapy and facials. It will also carry the brand’s full line of clean skin care, and offer alternative therapies such as crystal and energy work, IV therapy and community workshops.

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