By  on September 29, 2017

Bold color and pattern is at the core of Los Angeles-based brand NCLA’s line of trend-driven nail lacquers and wraps. So when it came time for a rebrand, founder and chief executive officer Elin Dannerstedt wanted the product and brand messaging to reflect that.

In October, NCLA will re-issue its signature nail lacquers and vitamin-infused treatments in new bottles with baby-pink caps and logos, and will launch on its web site a campaign called Personality First, featuring real-life L.A. women and men — not models — who love to do their own nails.

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