By  on November 16, 2018

The direct-to-consumer beauty space has a new player, and its focus is body care.

Nécessaire, founded by Nick Axelrod and Randi Christiansen, is set to launch today on its own web site. Axelrod, an editorial veteran who has worked for Into the Gloss, Elle and WWD, and Christiansen, a former marketing and strategy executive at The Estée Lauder Cos. Inc. for 15 years, are being funded by Imaginary Venture, Forerunner Ventures and Maveron.

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