By  on January 30, 2019

Neiman’s is enhancing its beauty service offerings in hopes of increasing foot traffic.

The luxury retailer is partnering with Hudson Blvd Group on a multibrand beauty destination called Blvd. It will assemble services from DreamDry, Pucker, Valley Nails and Spruce & Bond at Neiman’s Short Hills, N.J., location starting on Friday, followed by Hudson Yards in Manhattan, slated to open March 15.

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