By  on April 13, 2018

Timed to the fifth anniversary of the launch of Net-a-porter’s beauty business, the e-tailer shared insights on its ultra-luxury beauty customer at a New York press event on Thursday.

Most of Net-a-porter’s fashion-buying set is also shopping the beauty vertical — 70 percent of Net-a-porter’s customers buy in both categories, said beauty director Newby Hands. She noted that a recent order for just two items — a $17,000 Cartier watch and a $20 nail polish — made by one of the e-tailer’s “EIP” customers, or “Extremely Important Persons,” is a typical example of this cross-buying behavior. EIP customers, according to Hands, make up about 3 percent of Net-a-porter’s clientele, but account for 40 percent of total sales.

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