The demand for natural personal care has hit new heights, even in beauty. But what consumers care about when buying natural might surprise some marketers.
“Over half of U.S. shoppers, 53 percent, say that the absence of undesirable ingredients is more important than the inclusion of beneficial ones,” explained Andrew Mandzy, who leads Nielsen’s Health and Wellness Growth and Strategy Team.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"