By  on July 14, 2017
Andrew Mandzy

The demand for natural personal care has hit new heights, even in beauty. But what consumers care about when buying natural might surprise some marketers.

“Over half of U.S. shoppers, 53 percent, say that the absence of undesirable ingredients is more important than the inclusion of beneficial ones,” explained Andrew Mandzy, who leads Nielsen’s Health and Wellness Growth and Strategy Team.

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