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Nine Drugstore Skin-Care Products Being Released in 2018

Key launches and innovations hitting mass market shelves in January.

Mass skin care is on the upswing, but the antiaging category will be the year ahead’s big challenge.

Cleansers are growing double digits — up 16 percent from last year — and moisturizers are rising, too, up 7 percent according to IRI data tracking the 52 weeks ending Nov. 28. But the antiaging category is in decline by 3 percent.

Can the early 2018 launches from the big power players turn the category around?

Procter & Gamble’s Olay, newly helmed by former SK-II executive Markus Strobel, is unleashing a Millennial-minded update to moisturizers in its key franchises: Regenerist, Total Effects and Luminous. L’Oréal Paris has caved to consumer demand for natural ingredients with clinically proven efficacy, and is launching an antiaging product that blends pro-retinol with an ingredient common in Chinese medicine. Unilever is still focused on playing catch-up with prestige trends, offering a slew of newness and some firsts-to-mass, including a cleansing stick on St. Ives.

The acne sector has shown some promise with blockbuster innovations like the Neutrogena LED Therapy Light. A rush of new Johnson & Johnson products — under both Neutrogena and Clean & Clear — aims to sustain that momentum in a category that is only just under 1 percent decline.

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Click through the gallery for the key launches and innovations for the mass market in early 2018.