By  on November 21, 2017

Nonie Creme, the former founding creative director of Butter London and founder of Colour Prevails, doesn’t think the industry needs another color launch that doesn’t add anything fresh to the business.

That’s why her latest venture fills in what she views as gaps in the existing market. Under a banner called BeautyGarde, Creme plans to build a collection of items addressing consumer demands. Industry sources believe she could build BeautyGarde to a business producing more than $30 million per year.

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