By  on May 21, 2019

Acupuncture, juicing, meditation — Norma Kamali has been a proponent of the tenets of modern wellness culture long before they went mainstream.

In 2001, she opened a wellness café in the basement of her West 56th Street showroom, selling things like Liquiteria juices, holistic toothpaste and her own line of personal-care products and olive oils. Before that, in 1993, she had another line of beauty and personal-care products, sold at kiosks in Bloomingdale’s alongside cassette tapes featuring an audio reel voiced by Kamali herself, encouraging women to stop covering their natural skin with makeup — an early take on the now omnipresent no makeup-makeup look.

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