The NPD Group Inc. is adding to its purview.
Today, the global company unveiled the launch of its U.S. Prestige Beauty Total Measured Market (TMM) retail sales tracking service, which offers a broader view of the prestige beauty industry through expanded retailer and marketplace coverage for makeup, skin care and fragrance. This new initiative utilizes the reporting of retail sales from the department, specialty, midtier and online stores, as well as television shopping.
The previous service offered was a combined view of the prestige beauty market, but Prestige Beauty TMM allows for both separate and joint views of bricks-and-mortar and online sales.
“This gives our clients a more comprehensive understanding of the trends happening in prestige beauty, and what brands and products are competing for the consumer dollar,” said Diane Nicholson, president of U.S. Softlines, The NPD Group. “We continue to listen to our beauty industry clients and innovate according to their needs and wish lists, with the goal of improving their ability to make better business decisions and using the data in a continuously evolving marketplace.”