By  on July 10, 2017

From department stores to pop-ups, heritage brands to niche labels, the New York beauty retail scene offers a multitude of options spanning all categories. With new stores popping up every season, Laura Peruchi saw a need for a comprehensive shopping guide for the New York beauty addict.

Thus the Brazilian beauty blogger came up with the idea for NYC Beauty, a mobile app that maps out New York’s beauty retail scene across the five boroughs.

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