By  on January 22, 2018

Howard Suslow, who helped launch and develop the beauty business within WWD and W, died Jan. 14 at his home in West Palm Beach, Fla. He was 89 years old.

Suslow’s career in beauty and fragrance marketing began at Revlon. He joined WWD’s then owner Fairchild Publications in 1958. During his tenure, he elevated the presence of beauty advertising in WWD’s pages and oversaw the development of the mass market segment in 1992. He was promoted to vice president, beauty sales and marketing for Fairchild in 1994. Suslow retired from his role in 1996. Those who worked with Suslow called him “one of a kind,” with access to the key players in the budding beauty business. He was involved with the Fragrance Foundation and numerous industry charities.

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