By  on October 17, 2017

Can OGX reverse declining sales in the hairstyling category?

The Johnson & Johnson-owned brand in January is unveiling an ambitious range of hairstyling products — a first for OGX, which primarily focuses on shampoo and conditioners formulated with on-trend ingredients such as argan oil and coconut milk. OGX did a test of the line this year with Ulta Beauty, and it will roll out to drug and mass distribution in early 2018.

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