If you thought Savage x Fenty was the last event on this season’s New York Fashion Week calendar, think again.
Olay is making its NYFW debut with a runway show for press and influencers on Thursday. Despite being held after NYFW is finished, the show has nothing to do with clothes — or traditional models or makeup, for that matter. Instead, the Procter & Gamble-owned brand is sending beauty influencers and women from its new Face Anything campaign down the runway sans makeup and clothes and they will appear only as faces on the runway, thanks to a tech-powered “skin-visibility cloak” that will leave everything from the face down invisible.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion