By  on September 12, 2018

If you thought Savage x Fenty was the last event on this season’s New York Fashion Week calendar, think again. 

Olay is making its NYFW debut with a runway show for press and influencers on Thursday. Despite being held after NYFW is finished, the show has nothing to do with clothes — or traditional models or makeup, for that matter. Instead, the Procter & Gamble-owned brand is sending beauty influencers and women from its new Face Anything campaign down the runway sans makeup and clothes and they will appear only as faces on the runway, thanks to a tech-powered “skin-visibility cloak” that will leave everything from the face down invisible. 

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