Olga Lorencin’s newest facial offering is not for the faint of heart.
The Beverly Hills facialist opened her skin-care clinic in 2002 and now counts more than 300 clients, including Emma Stone, Drew Barrymore, Halle Berry, Jennifer Garner, Eva Mendes and Kate Hudson. Known for her signature Red Carpet Facial and eponymous product line, Lorencin has earned the nickname “The Acid Queen” for her work with both mild and harsh acids.
On Dec. 1, Lorencin will add the 50-Layer Facial to her repertoire. The customized facial involves as many as 100 ingredients, with each layer consisting of a product, single ingredient or technological treatment like microdermabrasion or Neurotris. The experience, said Lorencin, is for “the skin-care connoisseur.”
“It’s for somebody who says, ‘I’ve had every facial, I’m dying to try something completely out of this world,'” she said. “The 50-layer facial — it could be slightly less [layers] or slightly more — is when you use the skin [to] dissolve each ingredient on its own, by itself. That could be a pretty incredible experience for your skin. And for me.”
The goal, she continued, is to exfoliate the skin and replenish its barrier. Priced at $1,000, the treatment is punctuated by a facial massage and is performed only by Lorencin. “I don’t think I can teach that,” she added.
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Lorencin has been using acids for decades. She works with salicylic, mandelic, retinol, phytic, malic, glycolic, azaleic and citric acids, but her go-to is lactic because it is mild, simultaneously hydrating and exfoliating the skin.
Acids such as lactic, glycolic and retinol are more accessible in beauty than ever, thanks to brands such as Drunk Elephant, Sunday Riley and SkinCeuticals. But availability of product doesn’t translate to education. Lorencin cautioned against skin-care brands developed by entrepreneurs, as opposed to ones created by aestheticians, dermatologists or facialists.
“Unfortunately, retailers today know very little about skin, so actually, they prefer somebody in the retail space who is not a skin-care expert because in a way, you feel like you can be in the kitchen with them,” she said. “There is a trend that skin-care lines should be started by entrepreneurs. That is the craziest thing I have ever seen. Would you allow an entrepreneur to create medicine for your liver? Of course not. So why is it OK to be an entrepreneur and create a retinol product?”
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