There’s now an official place on the Internet to sell unused beauty items from subscription boxes.
The cofounders of Find Subscription Boxes, an affiliate-marketing web site that was started in 2013 as a directory for subscription boxes, have just launched a feature called The Aftermarket. Carlos Underwood and Rachel Deonier, who started the company, saw a need born from the popularity of the box model — and the downside that not every product will suit every subscriber. Up to this point, Underwood and Deonier said customers have resorted to swapping groups to get rid of unwanted merchandise.
“Folks have things to get rid of, but the only option they’ve been able to utilize is swapping,” said Underwood, chief executive officer. “Just because something is not right for me — I know [that there are] other people [who] would absolutely love this shade,” Deonier, president, added.
“We just really wanted to create a platform for people to easily list their products for sale,” Deonier said. “We were trying to think of a way that people like us, other subscription-box fans [and] customers, what they can do with that stash other than have it sit and collect clutter.”
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Products can come from all types of boxes — not just beauty. The Aftermarket currently lists products in the baby, children’s books, crafts, garden, electronics, fashion and games categories as well.
Sellers create their own online shops — similar to eBay or Amazon — and then determine pricing and shipping parameters on their own, Underwood said. The site also features an auction option. Find Subscription Boxes takes an 8 percent commission from products that sell in the marketplace, Underwood said. The site also features social-networking tools, including friends lists, user profiles, and video- and photo-content options.
The Aftermarket is featured as a tab on the Find Subscription Boxes homepage. “When Birchbox jumped out on the scene and made the subscription-box industry, it seemed like a trend that would be here to stay. That’s when we decided, in 2013, to create a directory,” said Underwood. The business’ directory side lists various box types with product descriptions and prices.