Oscar de la Renta has re-entered the fragrance fray by recently unveiling his first new brand in roughly a decade. Now he will put a toe in the color cosmetics market Thursday with a limited edition makeup palette, called a “Ready to Wear” Kaleidoscope.
The palette — including one lip color, two eye shadows and a cheek highlighter — is a venture with Le Métier de Beauté. The colors were inspired by De la Renta’s fall ready-to-wear collection. Available only during Fashion’s Night Out, the kits will retail for $150 apiece, with a percentage of the proceeds earmarked for the NYC AIDS Fund. De la Renta plans to promote the kit with an appearance at the Le Métier de Beauté counter at Bergdorf Goodman from 5:30 to 6:30 p.m. Thursday before going to his boutique at 66th Street and Madison Avenue. The makeup kit will be sold only in those two locations.
“Color has always been an extremely important part of who I am as a designer, De la Renta stated. “It is wonderful to work with cosmetics because they are such an important part of a woman’s sense of femininity.”
Noting that the color combination was designed to compliment and enhance a woman’s beauty, De la Renta added, “I have chosen shades that are indispensible, like a good red lip, and a neutral highlighter for the cheekbones.”
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Mikey Castillo, director of color and education at Métier, noted, “as is fashion, beauty is a tactile and sensual experience with texture, color and scent — how it feels on the fingertips, how it lies on the face. Beauty is a natural and physical extension of fashion.”