Procter & Gamble Co. has sealed the deal to buy Frédéric Fekkai & Co.

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Fekkai himself was appointed brand architect and will continue to oversee the brand’s overall image and its creative efforts.

“With the closing of the deal behind us, we now look forward to partnering with the Fekkai organization to build the brand and grow the business together,” said Craig Bahner, P&G’s vice president and general manager for North America hair care.

P&G bought the prestige hair care business from Catterton Partners, a private equity firm. Terms were not disclosed.

For complete coverage, see Friday’s issue of WWD.

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