By  on January 19, 1994

NEW YORK — Five years and several relaunches later, Procter & Gamble Co. has given up trying to resuscitate its Clarion cosmetics and treatment line. The company said Tuesday it has already begun to phase out the line in the U.S. and Canada and plans to have it all phased out by June 1995.

According to company executives, the move is designed to enable P&G to fully focus on building its larger and more successful Cover Girl and Max Factor International brands. Together, those two lines represent nearly one-third of all cosmetics sold in mass distribution in the U.S.

To continue reading this article...

load comments
blog comments powered by Disqus