It is no longer compelling enough for beauty products to feature a trendy ingredient or bold pigment. To stand out on crowded shelves, brands today also have to be wrapped up in a captivating package.
Packaging took center stage at last week’s Cosmoprof North America (CPNA) event held at the Mandalay Bay Convention Center in Las Vegas. More than 40,000 attendees, an increase of 9 percent over last year, canvassed the 331,150-square-foot floor looking for not only environmentally friendly products, but those with Instagrammable qualities as well. Other notable trends were natural and organic lines; rituals inspired from Korea, Japan and India; fast beauty; men’s products; multicultural assortments; and technology in beauty.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty