It will be a pure, digital-native brand, sold through victoriabeckham.com.
Consumers are personalizing purchases and building stocks of skin-care items with targeted formulas.
If the offer is approved, JAB would own about 60 percent of Coty.
WWD is on the ground at fashion week, reporting on the biggest fall 2019 hair and makeup looks.
The move widens the reach of the French group’s beauty brands, especially Carven fragrances, in Germany.
A massive merger executed by former Coty managers has left the business — primarily the Consumer Division — in disarray, experts contend.
The influencer implied that a beauty capsule line launch might be in her agenda this year.
For the first time, the makeup artist helped a brand unveil a new product and featured an eyebrow tutorial from Anastasia Soare.
The wellness movement has made its way backstage at NYFW.